1. Who We Are

Brink (“we,” “us,” or “our”) is a boutique product‑marketing consultancy headquartered in the United States. We operate the website brinkpmm.com (the “Site”) and any related landing pages, newsletters, or digital assets (collectively, the “Services”).

2. Scope

This Privacy Policy explains how we collect, use, share, and safeguard your personal information when you interact with our Services. By using the Site, you consent to the practices described below.

3. Information We Collect

We collect several types of information to deliver and improve our Services:

• Contact data. When you fill out a web form, schedule time via Calendly, or register for an event, you may provide your name, email address, phone number, company name, and similar details.

• Professional data. During discovery calls or intake questionnaires we often gather your job title, industry, company size, and high‑level project information so we can tailor proposals and deliverables.

• Marketing data. If you download a template, sign up for our newsletter, or attend a webinar, we note your content preferences and engagement history in tools such as MailerLite or ConvertKit.

• Technical data. Like most sites, we automatically capture your IP address, browser type, device identifiers, pages viewed, and referring URLs through cookies and services such as Google Analytics 4 and Hotjar.

• Transactional data. When you become a paying client, we store invoice records and payment status in Stripe or QuickBooks Online. (For security, Stripe processes your card details—Brink never sees or stores full card numbers.)

Sensitive Information: We do not intentionally collect sensitive personal data (e.g., SSNs, government IDs, or health information).

4. How We Use Your Information

• Provide Services – schedule calls, deliver projects, and manage contracts

• Communications – respond to inquiries, send newsletters, share event invites

• Marketing & Analytics – measure campaign performance, improve site content

• Security & Compliance – detect fraud, enforce our Terms, comply with legal obligations

We rely on the following legal bases (where applicable): contract performance, legitimate interests, consent, and legal compliance.

5. Cookies & Similar Technologies

Our Site uses three broad categories of cookies:

• Essential cookies keep core features—like page navigation and form submission—working correctly. Blocking these in your browser may break certain functions.

• Analytics cookies from Google Analytics 4 help us understand which pages attract the most traffic, how long visitors stay, and what content resonates, so we can improve the experience. You can opt out at any time via Google’s browser add‑on.

• Marketing cookies allow us to show relevant ads on platforms such as LinkedIn or Google and to measure their effectiveness. You can disable these through each platform’s ad‑settings dashboard.

A cookie banner appears on your first visit (especially for EU/UK users) so you can manage preferences up front.

6. How We Share Information

We do not sell your personal information. We share it only with:

• Service Providers – e.g., Google Workspace, MailerLite, Stripe, Calendly

• Professional Advisors – attorneys, accountants (bound by confidentiality)

• Legal Authorities – if required to protect rights, investigate fraud, or comply with law

• Business Transfers – in connection with a merger or acquisition (you’ll be notified)

All vendors are vetted for GDPR‑adequate safeguards or operate under Standard Contractual Clauses.

7. Data Retention

We keep personal data only as long as necessary to fulfill the purposes outlined above or to comply with legal, tax, or accounting requirements. Newsletter subscribers remain on our list until they unsubscribe (link in every email).

8. Security

We employ industry‑standard safeguards: TLS encryption in transit, role‑based access controls, MFA on critical tools, and annual security reviews. No internet transmission is 100 % secure; submit data at your own risk.

9. Your Rights

Depending on your location, you may have the right to:

• Access – obtain a copy of your personal data

• Rectify – correct inaccurate information

• Delete – request erasure (“right to be forgotten”)

• Restrict / Object – limit or oppose certain processing

• Port – receive data in a machine‑readable format

• Opt‑Out – withdraw consent or unsubscribe from marketing

To exercise any right, email us at privacy@brink‑pmm.com. We’ll respond within 30 days (or as required by law).

California Privacy (CCPA/CPRA)

Brink does not sell or share personal information for cross‑context behavioral advertising. California residents can still submit a “do not share” request via the email above.

10. International Transfers

We are US‑based but may transfer data to countries without the same protection level. Where applicable, we use Standard Contractual Clauses or other lawful safeguards.

11. Children

Our Services are not directed to children under 16. We do not knowingly collect data from minors. If you believe a child has provided personal information, contact us and we will delete it.

12. Third‑Party Links

Our Site may link to external sites (e.g., LinkedIn, industry resources). We are not responsible for their privacy practices; review their policies separately.

13. Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be flagged on the Site or emailed to subscribers. Continued use after changes constitutes acceptance.